Baek | Korean Bakery
Brand identity for a Korean-inspired bakery blending soft nostalgia with modern minimalism. Every touchpoint was designed to feel simple, comforting, and intentional.
Brand Designer
A creative across many pursuits. Educated in design, typography, and marketing, with experience across more projects than I can neatly categorize. A curious mind, a jack of many trades, and a lifelong learner with an appetite for growth, experimentation, and ambition.
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Work
Brand identity for a Korean-inspired bakery blending soft nostalgia with modern minimalism. Every touchpoint was designed to feel simple, comforting, and intentional.
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