Eave Cosmetics
A cohesive and elevated visual presence that strengthened EAVE's brand identity. The work contributed to features in Marie Claire and supported the brand's growth and positioning as a credible, authentic player in the beauty industry.
Brand & Business Innovator
I am a brand and business strategist who helps businesses grow their brand in alignment with their ambitions. I focus on delivering measurable results, branding, marketing, campaign creations while developing and strengthening brand identity in the market. With years of experience supporting companies across industries, I create strategies that drive real growth.
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Work
A cohesive and elevated visual presence that strengthened EAVE's brand identity. The work contributed to features in Marie Claire and supported the brand's growth and positioning as a credible, authentic player in the beauty industry.
We collaborated with the brand to produce a series of high-quality visuals that merge product clarity with atmospheric storytelling. We ensured every asset aligned seamlessly with Sophia Mae’s identity: authentic, refined, and emotionally engaging. Our approach balanced clean product shots with a strong sense of mood and narrative, resulting in a cohesive visual world from concept through execution.
A powerful visual narrative that captured the essence of the MERODA x GRAZIA x Emma Heesters collaboration. Content was used across social media, press and brand channels, significantly boosting reach and engagement for the cover launch.
We led the full campaign production from concept to execution, developing a refined and editorial-driven visual direction. By combining strong art direction, carefully selected talent, and a cohesive styling approach, we created a series of visuals that feel both contemporary and timeless. Every element of the production was designed to align with Labareau’s identity, resulting in a campaign that translates seamlessly across both brand platforms and editorial contexts.
For With Annemarie, we built a personal brand from the ground up, transforming a limited online presence into a clear, recognizable, and scalable identity. We defined her positioning, message, and target audience, and translated this into a cohesive brand experience across all channels—including visual identity, tone of voice, website, and content strategy. Alongside this, we provided strategic guidance, creative direction, and personal branding training to ensure consistent and confident visibility. The result is a strong and authentic personal brand, growing from 300 to over 40,500 followers within six months (fully organic), with increased visibility including a feature in RTL Nieuws. Annemarie now holds a clear position within her niche, with a solid foundation for continued growth and influence.
For Espoir, I created a fully realized brand from the ground up, shaping every detail—from its visual language and custom visuals to its identity and storytelling. By combining strategy with creative direction, I built a brand that not only looks refined but also communicates a clear and compelling narrative. Every touchpoint was intentionally designed to create a strong, memorable presence in the market.
Background
Years of experience
5
Based in
Available worldwide
Results & achievements
300 to 40.4K social media followers 9,000 to over 50.6K followers
More from The Crew
Statement uses a 4-layer privacy model to keep all personal details safe until there's a confirmed match.
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