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Paul
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Paul

Design Director

13 years experience Bucharest, Romania · available worldwide

Over 13 years of experience in creating impactful brand identities and leading a multidisciplinary creative studio specializing in branding and packaging.

Brand & Business Strategy Creative Direction & Brand Design
Available 550-700Eur/day

How we protect your privacy

Statement uses a 4-layer privacy model to keep all personal details safe until there's a confirmed match.

  • 1 Public — Portfolio, discipline and availability are visible to everyone.
  • 2 Logged in — Registered companies can send a contact request.
  • 3 Approved — Both parties agree to connect before any details are shared.
  • 4 Paid — Contact details (email) are shared only after a confirmed booking and payment.

Work

Cases

Limin - Cider empowered by Nature
Limin - Cider empowered by Nature
Limin - Cider empowered by Nature
Limin - Cider empowered by Nature

Limin - Cider empowered by Nature

Limin is a nature-inspired packaging and branding project built around the rhythm of growth, rest, and renewal. Designed around the quiet discipline of the pear, the packaging pairs earthy, soft colors with refined details like gold foil accents, reflecting a community that lives close to nature without giving up a sense of elevated craft. The story behind the Logo Limin draws deeply from The Analects of Confucius and its teaching on etiquette: to see, hear, speak, and act only in proper ways. For thousands of years, this principle of self-discipline has shaped how people move through the world with intention. Limin reframes that wisdom for modern life. Etiquette, here, isn't about formality; it's about self-regulation: living close to nature, staying grounded in one's values, and finding harmony between the self and the world.

Shyne - Men beauty products
Shyne - Men beauty products
Shyne - Men beauty products
Shyne - Men beauty products
Shyne - Men beauty products
Shyne - Men beauty products
Shyne - Men beauty products
Shyne - Men beauty products

Shyne - Men beauty products

Born from the lack of diversity in products for textured hair, SHYNE was created to celebrate individuality through quality, simplicity, and purpose. Logo The SHYNE logo reflects the brand’s commitment to high performance, authenticity, and inclusivity. The logotype is crafted with precision and technical elegance, drawing inspiration from diamond craftsmanship, a symbol of quality, clarity, and refined beauty. Complementing it, the logomark embodies the message “we are stronger together”, visually representing the brand’s foundation in community and collective strength. Together, they express SHYNE’s purpose: confidence through simplicity and unity through design.

Background

Experience & expertise

Years of experience

13

Based in

Bucharest, Romania

Available worldwide

Tools & software

Adobe

Brands & companies

IBM Avon Jordan* Head&Shoulders Lenovo

Specializations

brand identity packaging

Niche

Foods & beverages fintech health oral care beauty

About

I started designing 13 years ago and never stopped. I studied informatics & arts, and I dedicated my time to creating and revitalizing brands across several industries: Food & Drinks, Software & Technology, Fashion & Beauty, Finance, Retail & eCommerce, and Culture & Education. I craft brands and visual systems that merge the right kind of story with function, and my packaging projects have received recognition around the globe, proudly having 3+ million products printed with my design only in Norway and China.

How we protect your privacy

Statement uses a 4-layer privacy model to keep all personal details safe until there's a confirmed match.

  • 1 Public — Portfolio, discipline and availability are visible to everyone.
  • 2 Logged in — Registered companies can send a contact request.
  • 3 Approved — Both parties agree to connect before any details are shared.
  • 4 Paid — Contact details (email) are shared only after a confirmed booking and payment.

Contact Paul

Contact Paul

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