Elena Fischer

As a brand strategist with eight years of experience, I help companies articulate who they are, what they stand for, and why it matters. My work sits at the intersection of business strategy and brand building — I translate commercial objectives into brand positioning that creates lasting competitive advantage.

My process is deeply rooted in research. I conduct stakeholder interviews, competitive audits, audience research and cultural analysis before developing strategic frameworks. The result is brand strategies that are not only creatively inspiring but commercially grounded.

I've worked with brands across financial services, technology, healthcare and consumer goods, including projects for ING, Philips Health, and several high-profile Amsterdam-based scale-ups.