Sunbase | Minimalist Sunscreen | Brand Identity & Packaging Design
Sunbase is a mineral sunscreen built on one idea: protection that feels as good as it looks. SPF 50+, broad spectrum, made in Italy, for face and body. The brief was to move away from the clinical, warning-label aesthetic most sunscreens default to — toward slow beauty. Something worth leaving on a shelf. The identity is built on restraint. A low-contrast serif wordmark in all lowercase, warm but credible, paired with an oval stamp referencing Italian artisan heritage. The palette: off-white, olive gold, and deep khaki, with burnt terracotta as accent — Mediterranean warmth without the obvious. Packaging carries the identity without over-explaining it. Bottle, box, and frosted carry bag share the same typographic hierarchy and gold ink, reading as a system at every touchpoint. One line runs along the box: Where skin meets light. Art direction followed the same logic — coastal light, freckled skin, unhurried movement. No product claims. The photography lets the positioning speak.