Dave

Sony WH-1000xm5

Shot for Sony's WH-1000XM5 campaign.A social-first series built around a single visual tension: the starkness of an all-white product against a warm, lived-in interior. The brief was to launch a new colorway, but the real job was to make noise cancellation feel like something you could see. A still subject, a quiet room, and a gaze that's clearly somewhere else entirely.

Upfront Eiwit Oats Appel Kaneel

Shot for Upfront Eiwit Oats. The brief: show what their product actually solves. The gap between a packed schedule and a breakfast worth eating. A deliberately blurred figure, hard morning light, and a still product in frame. Motion as the message.

Upfront Eiwit Limonade

Shot for Upfront's Eiwit Limonade.The brief was simple: make a protein drink look like something you'd actually want on a hot afternoon. The category has a visual problem; it defaults to shakers, gym bags, and flexed arms. This was the counter-argument. Soft natural light, fresh lemons, mint, a clean pour everything in frame chosen to say 'lemonade' before your eye even finds the label. The product does something genuinely different, so the imagery had to keep up.

Upfront yoghurt cups

Waterdrop X Michelle Langerak Recharge launch event

Shot for Waterdrop at their Kalverstraat flagship in Amsterdam. The brief: document a product launch event built around influencer Michelle Langerak and the new Recharge electrolyte drops .A line designed for a fitness-first audience who care as much about how something looks as what it does. The pink bottle wasn't an accident; it was the campaign. So the job was to put it front and centre without it feeling like a product shot — keeping the energy of a real event while making sure every frame could pull double duty as content. Retail space as studio, influencer as ambassador, and a color that does half the work for you.

Mora Snackmenu Gerechten

Shot for Mora's Christmas campaign. The concept: take their classic air fryer snacks and reimagine them as festive canapés. Kroket as party food, Dutch comfort dressed up for the holidays. Social-first shoot, so the priority was energy over polish. Real reactions, warm light, and a Christmas tree decorated with actual Mora snacks. That laugh wasn't directed — it was caught.