Ella

Ad & Social Media Designer

I help DTC wellness and lifestyle brands scale with high-converting ad creatives and supporting social content.

E-commerce & Digital Commerce

Available

How we protect your privacy

Statement uses a 4-layer privacy model to keep all personal details safe until there's a confirmed match.

1 Public — Portfolio, discipline and availability are visible to everyone.
2 Logged in — Registered companies can send a contact request.
3 Approved — Both parties agree to connect before any details are shared.
4 Paid — Contact details (email) are shared only after a confirmed booking and payment.

Work

Cases

Easter Campaign – Multi-Concept Ad Exploration for Purya

Easter Campaign – Multi-Concept Ad Exploration for Purya

Purya needed fresh ad creatives for an Easter campaign to capture attention and test multiple visual angles. Concept 1: Product-Focused (Conversion First) Goal: Drive immediate conversions Approach: - Strong offer visibility - Clean hierarchy - Product as hero Why it works:  Designed for quick decision-making and high scroll-stop power. Concept 2: Habit-Based Campaign (30-Day Challenge) Goal: Increase engagement & product interaction Approach: - 30-day challenge concept - Focus on routine + consistency Why it works:  Encourages repeated interaction and builds a stronger connection with the product beyond a single purchase. Concept 3: UGC / Social Proof Goal: Build trust & relatability Approach: - Native social look - Lifestyle / real-use feel Why it works:  Mimics organic content, reducing ad resistance.

Ad Concept Exploration for Länk

Länk is a job platform for nurses wanting to switch to a better work environment. The goal of this project was to explore different ad creative directions, to see which resonates best with the target audience. Concept 1 - Emotional / Positive Outcome This concept focuses on the positive outcome of switching jobs through Länk. Concept 2 - Comparison / Pain Point (splitscreen) This concept uses a split-screen comparison to highlight the contrast between an unsatisfying job and a better alternative. Concept 3 - UGC / Text-Driven This concept is inspired by user-generated content and focuses on text-heavy messaging to communicate value quickly. This project demonstrates an approach to designing ad creatives that balance performance thinking with strong visual identity. The result is a set of flexible creatives that could be used for testing and scaling within paid campaigns.

Specialists in the same field

Available

Verified

Isabel

Brand & Business Innovator

How we protect your privacy

Statement uses a 4-layer privacy model to keep all personal details safe until there's a confirmed match.

1 Public — Portfolio, discipline and availability are visible to everyone.
2 Logged in — Registered companies can send a contact request.
3 Approved — Both parties agree to connect before any details are shared.
4 Paid — Contact details (email) are shared only after a confirmed booking and payment.

Contact Ella

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