Silk'n shoot - Skin Concerns
Full focus on the skin! This campaign was about highlighting The Face Behind The Mask. For this project, i did the full creative direction, model scouting, location scouting and styling.
Verified
Isabeau
CREATIVE DIRECTOR, TREND RESEARCH, CREATIVE CONCEPT, CONTENT CREATOR
12 years experience
Den Haag, NL
Isabeau is a Creative Director and Trend Researcher driven by a curiosity for culture, aesthetics and the changing ways we express ourselves. With a background in beauty technology and a personal affinity for fashion, design and vintage, she develops visual concepts informed by cultural insight and a distinctive eye for detail.
Creative Direction & Brand Design
Content, Copy & Storytelling
Brand Experience & Events
Communications, PR & Reputation
Available
700-1200 a day
How we protect your privacy
Statement uses a 4-layer privacy model to keep all personal details safe until there's a confirmed match.
- 1 Public — Portfolio, discipline and availability are visible to everyone.
- 2 Logged in — Registered companies can send a contact request.
- 3 Approved — Both parties agree to connect before any details are shared.
- 4 Paid — Contact details (email) are shared only after a confirmed booking and payment.
Work
Cases
Silk'n shoot - Face The Light campaign
Face The Light Campaign. This campaign was about the tech spec 'Caeli Lens' from the LED Face Mask Pro. For this, I created a concept focussed on the round shape of the lens. For this project, i did the full creative direction, model scouting, location scouting and styling.
Silk'n shoot - Unwrap your best skin yet
Unwrap your best skin yet! This campaign really focussed on an editorial christmas. For this project, i did the full creative direction, model scouting, location scouting and styling.
Silk'n shoot - LumiGlow
Introducing the LumiGlow! This launch was about the target audience Gen Z. For this project, i did the full creative direction, model scouting, location scouting and styling.
Silk'n shoot - LED TriLyft
Introducing the LED TriLyft! This launch had a elegant and art focus. For this project, i did the full creative direction, model scouting, location scouting and styling.
Behind the scenes
Silk'n shoot - celebrate!
Let's celebrate! This campaign was about creating content for the holiday season. For this project, i did the full creative direction, model scouting, location scouting and styling.
Silk'n shoot - Skin campaign
Let's focus on skin! This campaign was about focussing on the results you get from using an LED Face Mask. For this project, i did the full creative direction, model scouting, location scouting and styling.
Silk'n shoot - LED Face Mask 100
Say hello to the LED Face Mask 100! This product needed a content refresh. For this project, i did the full creative direction, model scouting, location scouting and styling.
Background
Experience & expertise
Years of experience
12
Based in
Den Haag, NL
Tools & software
Canva
Adobe
Meltwater
Brands & companies
Silk'n
Adidas
Loavies
Peppermayo
ThinkTwice
Specializations
Creative stategy
creative concepting
creative direction
moodboards
ugc
model scouting
location scouting
styling
Niche
commerial
Results & achievements
International Silk'n campaigns
Certifications & education
Bachelor in Trend Research
About
I approach creative direction through cultural observation, connecting emerging shifts in society, behaviour and visual culture to ideas that shape how brands express themselves.
With over twelve years of experience in digital storytelling, brand communication and creative development, my work spans fashion, beauty, design and lifestyle. As Global PR & Content Manager at Silk’n, I work across international markets, translating brand strategy and product innovation into creative concepts, campaigns and visual narratives. My experience spans the creative process from initial research and concept development to art direction, casting, styling and production.
My background in trend research and Future of Appearance informs a research-led approach to creativity. I look beyond aesthetics to understand the cultural context behind them, exploring how changing values, technologies and consumer behaviours influence the way we see, feel and experience the world. These insights become the foundation for concepts with a clear point of view and a distinctive visual language.
As a freelance Creative Director, I bring together strategic thinking and visual instinct. I develop concepts that translate complex ideas into tangible creative directions, shaping the imagery, atmosphere and narrative that bring a brand or campaign to life. I am drawn to unexpected connections, considered details and the tension between contrasting influences, creating work that feels culturally informed, visually distinctive and relevant beyond the moment.
My ambition is to create work that does more than capture attention: work that communicates a perspective, builds meaning and gives ideas a visual language of their own.
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Bianca
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How we protect your privacy
Statement uses a 4-layer privacy model to keep all personal details safe until there's a confirmed match.
- 1 Public — Portfolio, discipline and availability are visible to everyone.
- 2 Logged in — Registered companies can send a contact request.
- 3 Approved — Both parties agree to connect before any details are shared.
- 4 Paid — Contact details (email) are shared only after a confirmed booking and payment.