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Josephine

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Josephine

Art director and Graphic Designer

I am Josephine, a French art director and graphic designer based in Japan. I create identities, packaging and illustrations that combine a strong sense of color with an intuitive understanding of cultural context.

Creative Direction & Brand Design

Available 500-1000euros / day

How we protect your privacy

Statement uses a 4-layer privacy model to keep all personal details safe until there's a confirmed match.

1 Public — Portfolio, discipline and availability are visible to everyone.
2 Logged in — Registered companies can send a contact request.
3 Approved — Both parties agree to connect before any details are shared.
4 Paid — Contact details (email) are shared only after a confirmed booking and payment.

Work

Cases

Lush 2026 Spring collection

Set of Illustrations for the Spring 2026 gift collection of Lush. Two original illustrations were created and applied across multiple gift formats, including an organic cotton Knot Wrap, square gift wrap, standard wrapping paper, and a gift box featuring a set of three bath bombs. The visual concept draws inspiration from Japanese culture and its deep appreciation of seasonal cycles, particularly the fleeting beauty of cherry blossom season. The illustrations convey a soft, luminous atmosphere, expressing impermanence, quiet poetry, and a joyful attention to detail.

Macau Laughing Brew

笑汤 Macau Laughing Brew is a craft beer brand inspired by the vibrant, excessive energy of Macau, often called the Chinese Vegas. The project draws on the city’s dual nature, spiritual and hedonistic, traditional and extravagant. The Laughing Buddha, or Budai, serves as the brand’s emblem, a beloved presence across Macau, symbolizing prosperity, laughter, and luck in a city driven by play and fortune. His joyful energy reflects the city’s glow while giving the brand a timeless cultural foundation. Visually, the design combines bold geometry, vibrant colors, and expressive illustration, creating a graphic world that feels both sacred and festive. Every element, from the logotype to the radiant beer label, celebrates abundance and happiness, inviting drinkers to share in a moment of optimism and lightness.

Mio Mio Mochi

Mio Mio Mochi is a branding and packaging design project celebrating the playful spirit of Japanese handcrafted mochi. The visual identity blends vintage apothecary cues with contemporary illustration to create a charming and distinctive look. At the heart of the design are the Mio & Mio characters, cheerful mascots whose soft, rounded shapes echo the mochi’s comforting texture. Through colorful illustrations, refined typography, and warm details, the packaging captures a sense of nostalgia while feeling modern and vibrant. The result is a joyful and collectible brand world, both authentic and playful, a celebration of sweetness, craftsmanship, and Japanese comfort culture.

Zainin : a Shochu Brand born from redemption

Zainin (罪人) is a shochu brand crafted on the remote island of Hachijojima, once a penal colony during the Edo period in Japan. The project reimagines a story of punishment and survival into one of beauty, redemption and transformation. The visual identity draws from the island’s dual nature, raw and dark volcanic landscapes and deeply human tales. The logo design references a rough, desperate style of writing and the thick-lined tattoos once worn by prisoners, while the label’s key-shaped die-cut evokes a heavy prison door, an invitation to open the world of Hachijojima. Through careful art direction, typography, and packaging design, I created a contemporary brand language that honors local craftsmanship and speaks to Japanese audience. The project redefines and revitalizes the perception of shochu, turning a traditional spirit into a modern, desirable brand for a new audience.

Tales of Uji Premium Uji tea collection packaging

Tales of Uji Premium Uji tea collection packaging

Tales of Uji is a premium tea collection designed for Chikiriya Tea House, the project draws inspiration from The Tale of Genji and its final heroine, Princess Ukifune. Each tea (three pure Uji matcha and one hojicha) embodies refinement and elegance. The packaging features Ukifune wearing a Heian-period jūnihitoe kimono, symbolizing timeless grace and authenticity. The illustration is reinterpreted in a modern, graphic style, creating a dialogue between tradition and contemporary design. A variation of the motif appears on both the cylindrical tins and the paper boxes, where flowing ribbons connect each product as part of a continuous visual narrative. Each box is distinguished by its own color, echoing the nuanced character of the tea it holds.

2026 Greetings A horse race playable card

2026 Greetings A horse race playable card

This project is a playable New Year greeting card inspired by Les petits chevaux, a traditional French board game also known as Ludo. Designed to celebrate the Year of the Horse in Japan, the card explores cultural connections between French game heritage and contemporary graphic design. The card takes the form of a graphic game board conceived as an editorial print object. Each piece includes a dedicated set of tokens and a QR code linking to an online dice, making the card immediately playable rather than purely decorative. Positioned between graphic design, editorial design and game design, the project examines how printed objects can remain tactile, interactive and engaging in a digital context. It demonstrates an approach to print design that combines visual identity, cultural storytelling and playful user interaction.

Thames & Hudson , Gift Lab Collection Packaging design celebrating Art and Culture

Thames & Hudson , Gift Lab Collection Packaging design celebrating Art and Culture

A vibrant and engaging series of packaging designs created for Thames & Hudson’s Gift Lab Collection, featuring cultural jigsaw puzzles and card games that celebrate art, history, and Culture. The series includes titles such as Queen of Arts, The Odyssey, and The Story of Art. As the Art director and packaging designer, I developed a bold and playful visual identity for each product, carefully tailored to complement the unique illustration style of each artist. Beyond the outer packaging, she designed accompanying materials: from booklets to large fold-out guides, enriching the tactile and educational experience. For The Story of Art puzzle, I also created a background illustration that harmonizes with Grace Helmer’s painted vignettes, adding depth and narrative coherence. Collaborating with the Thames & Hudson London team was a rewarding opportunity to craft artful, meaningful objects that make cultural knowledge accessible, collectible, and visually engaging.

AAA Magazine Editorial illustrations on Japan’s rural revitalization

AAA Magazine Editorial illustrations on Japan’s rural revitalization

A series of four full-page illustrations created for AAA Magazine Taiwan, accompanying in-depth interviews on projects dedicated to revitalizing Japan’s rural regions. The editorial feature highlights local projects and community leaders working to preserve local craftsmanship, culture, and tradition amid Japan’s demographic decline. The illustrations capture the core of each initiative and its environment, translating architecture, landscape, and atmosphere into vibrant, layered compositions. Through a balance of color, rhythm, and texture, each image reflects the unique spirit of place and the people working to sustain it. This editorial project celebrates how illustration and storytelling can convey cultural resilience, shedding light on the creative forces helping Japan’s rural heritage thrive.

Super Future Album Tape Cover Illustration

Super Future Album Tape Cover Illustration

Super Future is a French music duo whose sound merges electronic retro wave and Japanese pop culture. For their album release, I created the tape cover illustration and visual identity, translating the duo’s nostalgic yet futuristic energy into a vibrant visual world. The illustration depicts a retro arcade universe set within a traditional Ukiyo-e landscape, merging digital and historical Japan in a surreal dialogue. Bold color contrasts, dynamic composition, and layered symbolism echo the rhythm and emotion of Super Future’s music. Through art direction and illustration, the project captures the spirit of cross-cultural fusion, a celebration of how music and design intersect to tell visual stories across time and style.

Comma Fragrance Brand Identity

Comma is an experimental home fragrance brand exploring the connection between scent, emotion, and rhythm. The identity redefines sensory branding through a minimal yet expressive visual language. The design centers on organic, fluid shapes symbolizing breathing movements, expanding and contracting like a natural pause, a comma between moments. This concept invites users to slow down, observe, and reconnect with their surroundings through scent. Through art direction, logo design, and visual identity development, Comma establishes a distinct, contemplative brand world that stands out in the home fragrance market, one that feels as tactile and emotional as the product experience itself.

About

Living between Europe and Japan shaped the way I design. I pay attention to the details that make a brand feel authentic, the textures that carry emotion, and the small creative choices that help people connect with a story. For marketing teams, this means visuals that are not only beautiful but also meaningful, strategic and adapted to how audiences actually respond. I often collaborate with brands in food and beverage, lifestyle, hospitality or culture.

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Isabel

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How we protect your privacy

Statement uses a 4-layer privacy model to keep all personal details safe until there's a confirmed match.

1 Public — Portfolio, discipline and availability are visible to everyone.
2 Logged in — Registered companies can send a contact request.
3 Approved — Both parties agree to connect before any details are shared.
4 Paid — Contact details (email) are shared only after a confirmed booking and payment.

Contact Josephine

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