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Marta-Anna

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Marta-Anna

Operations Lead

6 years experience Lviv, Ukraine · available worldwide

We are a creative agency specializing in branding, packaging design, and visual storytelling for FMCG and lifestyle brands.

Creative Direction & Brand Design

Available

How we protect your privacy

Statement uses a 4-layer privacy model to keep all personal details safe until there's a confirmed match.

1 Public — Portfolio, discipline and availability are visible to everyone.
2 Logged in — Registered companies can send a contact request.
3 Approved — Both parties agree to connect before any details are shared.
4 Paid — Contact details (email) are shared only after a confirmed booking and payment.

Work

Cases

Mad Muse — Tonic & RTD Cocktail Branding

Mad Muse — Tonic & RTD Cocktail Branding

We created a brand for two lines: a core range of flavored tonics and a limited series of ready-to-drink cocktails. The challenge was to stand out in a functional, overcrowded category and bring emotion into it. Research showed that home mixology is growing, with tonic acting as a base for experimentation. This led to the idea: if tonic is the background, we’ll become the background that inspires. That’s how Mad Muse was born — a bold, rebellious muse who sparks creativity and self-expression. The core line uses a clean metallic base with abstract “auras” symbolizing moments of inspiration. Each aura is unique, with color coding for easy navigation. The limited line shifts to self-expression: the muse becomes the consumer. Bold visuals, ingredients, and color take center stage. The result is a distinctive, culturally relevant brand that challenges category norms and celebrates creative freedom.

ÂME — Brand Identity for a Café-Bakery in Cannes

We were asked to create a café-bakery brand rooted in beauty, slowness, and mindful hedonism. We distilled the idea into one phrase: “for the soul.” It became the core of the concept — guests nourish their soul, and everything is made with soul. The name ÂME (French for “soul”) set the tone: soft, elegant, and emotionally open-ended, allowing space for everyday moments — from morning coffee to spontaneous encounters. The logo is built on refined serif typography with a subtle connection between letters, creating both elegance and flexibility. The diacritic in Â becomes a key visual element that evolves into a system of patterns and symbols. A star motif, derived from the same diacritic, represents quiet emotional “light-up” moments. The palette combines deep coffee brown, buttery tones, and soft blush pink to reflect warmth, indulgence, and romance. The result is a calm, sensory identity that invites people to slow down and experience everyday rituals with soul.

Diwine — Wine Branding

We started with research, talking to people who regularly buy wine. Most brands focus on taste, origin, and production — but for consumers, this is expected and rarely drives choice. What they seek is a story worth sharing. Exploring wine’s cultural role, we found it has always existed between two worlds — divine and earthly, sacred and sinful. This duality became the core idea. The name Diwine plays on “divine,” blending elegance with subtle provocation — a reminder that the divine always carries something deeply human. The label feels like a fragment of an ancient stone, as if the brand was discovered, not created. Illustrations reveal themselves gradually, leaving it unclear whether the figures are gods or humans. The logo draws from Roman inscriptions, while a manuscript-like neck label adds narrative depth. The result is a brand that goes beyond product — it sparks conversation and reflects the dual nature of being human.

ESO — Branding for a Beauty Space

Two entrepreneurs came to us with a vision of creating a beauty space they would truly want to visit — warm, aesthetic, and supportive in women’s everyday routines. We built the brand from scratch: strategy, naming, and visual identity. Research showed that beauty visits are often treated as another task in a busy schedule. We aimed to change that — reminding women they deserve moments just for themselves: to breathe, recharge, or simply pause. This became a flexible messaging system: “moments that inspire, refresh, calm.” The name ESO comes from “essence,” distilled into a simple, memorable form that works across all touchpoints. The identity features a refined serif logo and a warm palette of deep burgundy and soft linen, creating calm, depth, and comfort. ESO becomes a space where every woman finds the moment she needs.

Packaging Design for Plant-Based Drinks

We were asked to design packaging for a new plant-based drink line that feels simple, friendly, and instantly readable on shelf — without heavy eco messaging or overcomplication. We noticed that plant-based drinks are mostly chosen by people on the move — going to work, workouts, walks, or daily routines. So we turned that movement into the core idea. We created playful, hand-drawn characters living in constant motion: running, skating, listening to music, heading to the gym. Small familiar details — headphones, sneakers, a skateboard, a cup — make them feel human and relatable. Each pack highlights a key ingredient (oat, almond, soy, coconut) for quick shelf navigation. Soft pastel backgrounds create calm contrast to energetic illustrations and bold typography. The result is a light, human, highly readable system that stands out on shelf and naturally connects with everyday movement and habits.

GWA Architecture — Branding & Identity

GWA is a Canadian architecture studio focused on context, meaning, and the stories embedded in space. After years of practice, the studio needed a clear voice, positioning, and identity. We identified three archetypes in architecture: builders (precision), visionaries (form exploration), and GWA — focused on context and reading social, historical, and cultural layers of place. Core idea: “Architecture that narrates.” The concept works through three time layers — past, present, future — showing architecture as memory, experience, and projection. The identity is structured around six narrative stages: initiation, challenge, process, turning point, result, and duration — mapping each project as a story. Typography is clean and architectural, balanced with human nuance. The palette combines black, white, industrial orange, and muted natural tones. GWA becomes a flexible system where architecture is understood as an ongoing narrative between people, space, and time.

Super Airy Popcorn Packaging Design

Silpo, ukrainian lovemark and one of the biggest retailers, asked us to “surprise them” with packaging for a new line of ultra-airy popcorn, known for its soft, fluffy texture without hard kernels. Our goal was to visually express lightness and expand popcorn beyond movie nights into an everyday snack. We built the concept around a simple metaphor: popcorn as air balloons. Oversized popcorn balloons carry characters through daily routines — commuting, running errands, or simply moving forward. The Silpo logo appears nearby, placed inside its own cloud. A handcrafted collage style highlights versatility. Each character is uniquely illustrated for every flavor, with outfits and details subtly reflecting the taste. Paper-cut typography reinforces the tactile, playful feel. The packaging is now available across Silpo stores in Ukraine, with strong shelf differentiation and high organic engagement — people actively share and recognize the product in-store.

Background

Experience & expertise

Years of experience

Based in

Lviv, Ukraine

Available worldwide

Results & achievements

Our work in brand identity and packaging design has been recognized by leading international and local awards. – Gold Winner, International Design Awards (IDA), 2023 – 3× Best Of, Ukrainian Design: The Very Best Of, 2024–2025 – Bronze Winner, World Brand Design Society Awards, 2025 – Honorable Mention, International Design Awards (IDA), 2023

Notes

Let’s create something exceptional together!

About

We help products stand out on the shelf and connect with people through bold ideas, distinctive identities, and thoughtful communication — from naming and positioning to packaging systems and full brand worlds. We make brands bloom. We work for real change and seek effective communication solutions, where each of our services is a tool that helps businesses grow and bloom. Our approach combines creativity with business thinking, so brands don’t just look good — they work. We collaborate with emerging brands and established retailers, working for the prosperity of companies, initiatives, and ideas through design that drives recognition, relevance, and growth.

Specialists in the same field

Available

Verified

Nody

Designer / Creative Director

Available

Verified

Kirsten

Senior Brand & Packaging Designer

Available

Russ

Brand Designer

How we protect your privacy

Statement uses a 4-layer privacy model to keep all personal details safe until there's a confirmed match.

1 Public — Portfolio, discipline and availability are visible to everyone.
2 Logged in — Registered companies can send a contact request.
3 Approved — Both parties agree to connect before any details are shared.
4 Paid — Contact details (email) are shared only after a confirmed booking and payment.

Contact Marta-Anna

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