Elusive
Blending cutting-edge technology with human-centered values. Elusive is a new AI tool, where transparency, fairness and ethics are paramount. The imaginative content is only based on the work of those committed to the platform. These artists receive a royalty fee for when their work is being used by the engine. Elusive means 'difficult to find, catch or achieve', which is exactly what the brand is all about. The logo type is based on the typeface Degular display. It has been customized to amplify the futuristic and tech-forward feeling. The logo mark is an abstract representation of the letter E and a data-stack.
